Saturday, January 27, 2018

5 Questions to Ask Before Designing Your Marketing Content

These questions are a warm-up to get you thinking about your design and the impact it will have in the world.
  • Who?
  • What?
  • When?
  • Where?
  • Why?

Who is this marketing piece for? Where are they on their journey to buy from you?

What is the call-to-action? What is the next step you want them to take after they view your piece?

When will this piece be seen? Pre-launch? Post-launch? During the launch? How will the viewer feel about what you have to offer when this piece is seen?

Where will this piece be seen? On social media? At an event? At a physical place? What size dimensions are needed for where this piece is being featured?

Why are you making this marketing piece? What results will you measure? Is there something you already have that just needs to be tweaked? Are you starting from scratch?

Have an upcoming marketing design project? Email me at I'd love to hear about it!