Sunday, July 24, 2016

Off The Beaten Path Bookstore Case Study

Off the Beaten Path is a steampunk themed book business. They travel to local events and sell books, much like a book mobile.

Off the Beaten Path wanted to help spread the word about their business on Small Business Saturday to encourage customers to shop small. This event occurs in late November. National Novel Writing Month (NaNoWriMo) was also occurring at the time. With NaNoWriMo in full swing that these pins would help Off the Beaten Path for more than just the one Saturday event.

The buttons were a combination of custom designs as well as the business logo. The blue-green color used in the pinback buttons works off of the greens found in the store logo. There's some blue in there to go along with the blue color of Small Business Saturday and blue symbolizes trust.

I choose a serif font that was legible on the button face. The font also fit the steampunk theme of the business. This would keep the design consistent across the steampunk niche.

The book images and the accent colors on the button designs were consistent with each other. This further strengthened the theme of the buttons as a whole.

The buttons were enjoyed not only on Small Business Saturday. They were enjoyed during the NaNoWriMo events as well!